First of all, I love Leica cameras and I love the brand. Actually I have one Leica M myself.
The first thing I thought when I have seen the new Leica M10-P was how cool the camera is. The second thing was “Hey, there is a lot of stuff written there for a camera that intends to be discrete”.
I suppose this is happening mostly because of their new headquarters in Wetzlar. Moving back to Wetzlar is something that means a lot to Leica due to their history with that city. I had also the privilege to visit Leica in Wetlzar a few years back.
Well, that is just my opinion but that camera would look even better with only “Leica” on the top plate and just “Wetzar Germany” on the back.
Matter of branding and identifying with the famous Leitz origin.